LET'S DO THIS!
Marketing Strategy Accelerator:
an online course that will simplify your marketing approach
Marketing Strategy Accelerator is an online course that gives you (and your team) access to a repeatable formula and framework to exceed key marketing performance metrics.
Whether you’re building from the ground up or refining past strategies, the foundational marketing tools, processes, techniques, and skills you’ll learn will allow you to build your marketing strategy in 5 days or less.
Join the hundreds of businesses that have witnessed substantial growth using our proven system that consistently attracts and converts your ideal customers.
Through this course, Two Hawks can help bring:
More predictability
Begin anticipating sales and conversions to scale more confidently and grow more consistently.
Trusted expertise
Learn from our experience growing businesses in a variety of industries and targeting a broad range of audiences.
Increased efficiency
Our framework can help you grow with greater capital efficiency and profitability.
The marketing framework enabled our product management, marketing, and sales teams to see the process steps in front of them, focus on the initiatives that matter the most, and confidently maintain momentum through a routine cadence of performance reporting
- Dan, COO
Two Hawks demonstrated best-in-class facilitating skills. They were organized, focused, energized, fun and engaging. Our marketing team benefited greatly from their knowledge and experience.
- Michelle, Director
They presented a clear roadmap for designing, developing, and deploying a marketing plan. We immediately understand how their proven process could align seamlessly with our company’s strategic planning process.
- Kyle, Director of Marketing
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Join the Marketing Strategy Accelerator
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$497
ONE-TIME PAYMENT OF $997 $497
Get this exclusive half-price, one-time offer for the beta Marketing Strategy Accelerator and unlock 6 months of unlimited content access!
The Marketing Strategy Accelerator will help you …
Develop a strategic marketing plan in 5 business days or less using the tools and teachings in this online course. Not to mention, you’ll have the skills and resources to refine and update your plan quarterly. (That’s why our EOS-client businesses love this method!)
By the end of this course, you’ll have the skills to:
- Strategically assess marketing priorities for optimal results.
- Craft ideal customer avatars for personalized and highly effective targeting.
- Implement a Customer Value Journey to skillfully attract, convert, and retain customers.
- Identify and track marketing performance for data-driven decision-making and enhanced ROI.
- Define high-impact initiatives to focus efforts, create alignment, and secure stakeholder buy-in.
- Develop a strategic marketing plan tailored to meet customer needs and drive measurable marketing results.
THE LOGISTICS
How does Marketing Strategy Accelerator work?
Your time is important, so our course is designed to fast-track success. Through video tutorials and hands-on homework, you’ll learn the three essential marketing components and directly apply them to your real-life business scenarios.
By the end of the course, you’ll have a ready-to-use strategic marketing plan that can immediately enhance your marketing efforts and accelerate growth.
The Marketing Strategy Accelerator gives you 6 months of access to on-demand training for self-paced learning and includes:
5 video training modules with companion learning materials available 24/7 on a member-only site
Concrete marketing strategies for driving more predictable and sustainable growth
A proven framework for tracking the right metrics based on your stage, strategy, and goals
Downloadable templates and tools to enhance your marketing efforts.
Is the Marketing Strategy Accelerator right for you?
Are you or someone on your team:
- Struggling with crafting an effective marketing strategy?
- Lacking the right marketing resources?
- Looking for outside experience and guidance on tried-and-true marketing frameworks?
- Concerned about not having a clear roadmap for customer acquisition or engagement?
- Worried that you are burning valuable marketing budget on the latest shiny object?
- Eager to amplify your marketing efforts for accelerated growth and ROI?
Then, the Marketing Strategy Accelerator course will be a good fit.
MEET YOUR COURSE CAPTAINS
Meet the Two Hawks.
Hello there! We're Katie Kemerling and Heidi Mausbach, seasoned marketing executives with over 40 years of combined experience and a proven track record of driving business and team growth.
What sets us apart? Our unique combination of experiences, strengths, and know-how. As former ad agency executives, we've had the privilege of assisting hundreds of companies across various industries, giving us a deep understanding of the challenges faced by small to midsize marketing leaders. Whether it’s crafting effective strategies, navigating limited resources, or proving marketing effectiveness—it's all familiar territory to us.
But here’s the great news: We're here to help. Drawing from our years of experience, we've curated our tried-and-true marketing techniques and bundled them into the Marketing Strategy Accelerator. Our goal is simple: empower business owners, marketing leaders, and their teams to achieve remarkable, repeatable results using our proven marketing formula and framework.
Marketing Strategy Accelerator Course Breakdown
The Marketing Strategy Accelerator is an online self-paced, workshop-style course, focusing on three essential marketing components:
Planning
Learn the fundamentals of how to create a marketing strategy that supports organizational growth and strategic alignment.
Performance
Develop a Marketing Performance Scorecard to track and analyze marketing efforts in one place, providing actionable insights.
Practical Application
Equip yourself with the powerful tools crucial for developing and optimizing your marketing strategy.
This Accelerator 6-months of access to five core learning modules, plus downloadable tools and templates to help you accelerate growth and exceed key marketing performance metrics.
MODULE 1
Marketing Priority Planner
Our Priority Planner tool helps you evaluate your current marketing efforts: what’s working well and areas for improvement. The insights you gain will help you optimize future marketing initiatives!
MODULE 2
Ideal Customer Avatar
Effective marketing is all about understanding your ideal customer(s). This module guides you through the steps to creating personalized and relevant customer avatars, which will guide your decisions in the remaining course models.
MODULE 3
Customer Value Journey
The Customer Value Journey is a blueprint for creating a predictable flow of customers. We will walk you through a step-by-step process for identifying pivotal touchpoints at each stage, enabling you to skillfully attract, convert, and retain your most valuable customers.
MODULE 4
Marketing Performance Scorecard
This module is all about marketing analytics. We’ll give you the essential resources needed to identify key metrics for organizational growth and align those metrics with your customer value journey and marketing goals.
MODULE 5
The Core Four
We’ll close the course by pinpointing the four most important marketing initiatives that can drive measurable results in the next quarter. This strategic method ensures not only a concerted effort on high-impact initiatives but also serves as a powerful tool for gaining alignment among stakeholders.